Armenakis, A. A., & Harris, S. G. (2002). Crafting a change message to create transformational readiness. Journal of Organizational Change Management, 15(2), 169-169. (edit)

This article explains how the authors use the change message components of discrepancy, appropriateness, efficacy, principal support and personal valence to create readiness for organizational change. Personally, I modify these into a mnemonic of DAVES (or SAVED): Discrepancy (What’s wrong with the way things are?); Appropriateness (Which is the right change to make?); Valence (What’s in it for me, and my organization? What can I/we expect to gain/lose by making this change?); Efficacy (Can I / we really succeed in making this change?); and Support (Who else is making this change? Who will support me/us (politically) in making this change?)